Sneak peek at a logo I’m currently working on. (Multiple versions in development.)
Gravelpond creates natural swimming pools. In this version, I wanted to visually capture both the characteristic organic shape of the pond and the raw nature of the untreated (border and lava) stones in a cohesive design.
At the same time, it reflects the composition that the name 'Gravel-pond' represents.
I deliberately chose not to use the color blue, as I often find it more interesting to explore graphic solutions that are less obvious, allowing me to avoid clichés.
In this second version, I drew inspiration from the lowercase ‘g’. I experimented with its form until I achieved a result that balances between the distinctive teardrop shape of the Gravelpond pools and the characteristic curves of the ‘g’. The chosen base typeface complements this beautifully with its flowing and organic appearance.
The animation was created using After Effects.
